Today good website search engine optimization relies upon how content is framed and delivered. For Google to properly rank a website, it must interpret the websites context and strength of that context. In SEO we try to effect this by theming.

The website architecture is weak when SEO elements are missing or overly used. The website will bring a weakened theme to Google. SEO will suffer and perhaps can never be maximized. Even if the content is strong, it will always be framed in a weak structure.

SEO can be like a competitive debate taking place in front of Google; where we argue relevancy through website structure and content. To create and maximize that relevancy we must plan and assure ALL elements important in SEO are independently built into the design.