Proposal
New England Regional Developers
NERD Summit 2014

From: Wayne A. English
President, Web Content Rx
Web Content and Social Networking Professional, Published Author, Writer, Accomplished Speaker, Webmaster

Overview | The Program | Program Track | Equipment Needed | About Wayne English

Want to Lose 300 Thousand Dollars?

Instructor: Wayne English
President, Web Content Rx
E-mail : [email protected]
Telephone: (860) 502-7735

See more information on this course here.

Overview | Top

This program examines a business Website from the standpoint of its effectiveness as a bona fide business tool.

Your Website has a job to do. It must make money for your business, pay its way, and be a good employee. Its content must tell people what you can do for them. Never tell people what you do because it forces the reader to determine how to use your services or products.

Your web site is the destination of your SEO, social networking, e-mail marketing, and your personal networking efforts. It must be capable of providing for your needs and the needs of your visitors. You've only got 8 seconds to keep someone on your site. When you lose business because your Website is not up to the job, you lose money in that your phone does not ring, you don't receive e-mail. You lose money and don't know it. How much is anyone's guess.

These five questions provide you with a superb critique of your Website's effectiveness as a business tool:

1. Who are you? Prominently display your business's name.
2. What can you do for the reader? Never tell people what you do. Always tell them what you can do for them.
3. When should the reader contact you? Now, immediately. This is a call to action.
4. Where is your business located? This may be your city and state, or complete address, depending on your needs.
5. Why should the reader do business with you? What makes you special, separates you from the competition?

The Program | Top

Program Track | Top

In consultation with Kelly Albrecht, we believe that this program best fits in the Strategy Track.

Program Time Frame | Top

This program is designed for a 45 minutes and is followed with a question and answer period of 10 minutes as per your guidelines. A double session is not required.

Program Description | Top

This program examines a business Website from the standpoint of its effectiveness as a bona fide business tool.
Your business Website has a job to do. It must be written for people. Telling them what you can do for them, not what you do. It must be written for machines, Search Engine Optimization (SEO) so you show up in search engine results. And, most important of all, it must be written to competently care for your business needs. These things are not optional. to be effective your site must do al of these things.

These five questions are closely considered and discussed: 1. Who? What is your business name.
2. What? What can you do for the reader? Never tell people what you do. Always tell them what you can do for them.
3. When? When should the reader contact you? Now, immediately. This is referred to as a call to action.
4. Where? Where is your business located? This may be your city and state, or complete address, city and state depending on the nature of your company and the needs of your customers.
5. Why? Why should the reader do business with you? What makes you special, separates you from the competition.

In addition we discuss: | Top

• Communication
• Your Website’s Navigation
• Including Social Networking Links
• Your site’s copyright date
• Media Page, if one is pertinent
• About Us Page
• Contact Us Page
• Your Content
• Content Curation
• Info Graphics
• Giving away content
• Using video, music, graphics, and photographs to make your site interesting and unique
• Including games, a scavenger hunt
• Contests

Equipment Needed | Top

A digital projector and screen. Should this equipment need a knowledgeable technician to be made operational, please have someone available for assistance. Should this equipment not be available please notify me immediately at: (860) 502-7735 or e-mail: [email protected].
We supply our own laptop computer and wireless mouse.

About Wayne English | Top

Wayne English is the president and founder of Web Content Rx, LLC. A Web content creation and social networking company. Wayne is a Web content professional, accomplished lecturer, instructor, author, and writer.

Speaking and Media Appearances | Top

• Mark Twain Writer’s Workshop, 2014, presentation on Writing for the Web
• Central Connecticut State University Institute of Technology and Business Development - panel discussion
• Social Media Strategies panel discussion at the 2011 Connecticut Business Expo.
• Institute for Technology and Business Development (ITBD) at the University of Central Connecticut Social networking panel discussion
• Connecticut Authors and Publishers Association Writer’s conference in years 2013, 2012, 2011 on subjects related to writing for the Web and social networking
• Numerous presentations at networking groups and private businesses
• Doctors Rosenlicht and Ansari Implant Dentistry, Oral & Facial Surgery Center in Manchester, Connecticut.
• The Manchester, Glastonbury, and South Windsor Chambers of Commerce.
• The Tolland Public Library, two lectures on using the online world to find work, and one on creating Facebook and LinkedIn accounts.
• The Farmington River Literary Arts Center.
• Internet and broadcast radio programs.
• Television show that featured my first book.

Instructional Background | Top

• Web content and Social networking seminars, classes
• Writing for the Web
• Social Networking
• How to Use the Net and Social Networking to Find a Job
• Taught Software Quality Assurance at Northeast Utilities. This NRC traceable program supported the Northeast Utilities nuclear power effort.
• Taught the Mathematics, Physics, and Metric System sections of a health physics training program for Health Physics Technicians
• Taught Radiation Protection
• Taught Standard First Aid, Advanced First Aid, Cardiopulmonary Resuscitation for The American Red Cross.
• Training Committee Chairman for a volunteer ambulance company.
• Developed and presented Basic, Intermediate, and Advanced Photography
classes and conducted numerous field trips.

Published Books | Top

Web Content Rx a Quick and Handy guide for Writers, Webmasters, eBayers, and Business People, is a Top 5 Business Title in The Washington Post’s Leadership Books, published by Career Press, marketed by Skillsoft 24x7, sold worldwide, and translated into other languages. This book is a text book at the MBA Research & Curriculum Center.

When Social Networking Fails, Nine Steps to Social Networking Success is a self published e-book.

Finding a Job Using The Web, Search Engines, and Social Networking is an e-book and the first published under own imprint 99 Cent Tech.

Online and Print Publications | Top

Wayne is published online at Website Magazine, SiteProNews, Business2Community, and The Content Marketing Institute. Print publications include local, national, and international magazines, newspapers, and newsletters. Wayne published two short fictional stories, Shift World and Total War, and poetry. Perhaps the publications he’s most proud are with the World Future Society in their magazine The Futurist, and their online Social Innovation Forum. These publications can be seen on the Publications page of WebContentRx.biz.

Occupational Background | Top

• Web Content Rx, President and Founder. Developed Web sites, wrote their content, created graphics, digital photographs, and hosted sites. Web content and social networking professional.
• Information Technology. Participated in hiring and job fairs, coordinated in-house training that saved many thousands of dollars, tracked time and dollars for the largest project attempted up to that time. Participated in the development of the Software Quality Assurance training program which supported Northeast Utilities nuclear power effort.
• Electric Distribution. Designed and wrote work orders for major and minor upgrades to the electric distribution system.
• Nuclear Power Expertise. Assisted in the development and taught Software Quality Assurance, Health Physics training, outage support, performed dosimetry experiments to quality the Northeast Utilities Radiation Dosimetry Laboratory.
• Professional photographer. Write a monthly column for a photography magazine, taught photography, and worked professionally.