Whether you’re using emails for newsletters, promotional content, or event invitations, you need to be able to reach your subscribers on whatever devices, operating systems, or email clients they are using. In this session, we’ll look at some of the challenges of sending responsive HTML emails (e.g., lack of client support for a variety of CSS rules) and how you can apply what you already know about HTML and CSS to overcome them. We’ll also talk about techniques (such as CSS injection) that can make coding your emails much easier. Not everyone gets excited about hand-coding emails to begin with, and sooner or later most designers turn to templates provided by third-party services. We’ll take a look not only at what these services offer for building emails, but also for tracking analytics and managing subscriber lists. Finally, we’ll discuss best practices for effective campaigns and how to avoid being flagged as a spammer. [I don't yet have an image to upload with this proposal].
A writer, designer, and librarian, Thomas Dodson serves as the front-end Drupal developer for the Harvard Library. He edits and publishes the arts and letters journal Printer's Devil Review and the Best Indie Lit New England series. He is also a fiction writer, and his stories have appeared in Beloit Fiction Journal, CONSEQUENCE Magazine, Chicago Quarterly Review, and elsewhere. He blogs about technology and design at techneblog.com