Project Management

Product development from within

Knectar recently launched its first product to some glowing reviews. This is a talk about the process of conceiving and developing a professional-grade SaaS product from within the context of a high-capacity web production shop. It’s been a dance, but unexpected synergies have formed to make the process one of the most challenging yet satisfying projects of my career and a new experience for many on the Knectar team. I want to share what we’ve learned through this process, and promise barely a passing mention of the product itself (along with coupon codes of course)! Topics to include:

Homespun UX: Going Beyond Web Analytics

Does the field of user-centered design mystify you? Does user research seem like the last thing you have time to think about?

Any team can look at analytics to understand what users are doing and how often they’re doing it. What analytics won’t tell you is *why* users are doing certain things — sometimes you need more context. That’s where user research comes in. This session will map out a framework for incorporating low-cost user research into your development cycle.

The session will cover:


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