Although tools like Varnish can improve performance and scalability for static sites, when user-specific content is needed, a hit to the PHP/Ruby/Python/.Net backend is still required, causing scalability issues. We'll look at a brand-new Nginx module which implements an ultra-fast and scalable solution to this problem, changing the way developers think about designing sites with user-specific content. We'll go into how the module works and we'll put the old and new setups head-to-head to showcase the performance and scalability differences.